Work Experience
A journey through global marketing leadership, from FMCG foundations to CEO and educator.
- 2024 — Present
CEO
Mentoring Via Creativity
Dubai, UAE
Leading strategic direction, commercial growth and operational excellence of a mentorship and brand development company.
- 2024 — Present
Personal Branding and Companies Brands Strategist
Dubai, UAE / Remote
Helping to build strong individual brands — individuals, entrepreneurs and mid-size companies in the Middle East and Europe.
- 2024 — Present
Lecturer, Brand & Marketing Strategy
Dubai University
Dubai, UAE
Teaching brand and marketing strategy to the next generation of marketers and business leaders.
- 2023 — 2024
Marketing & Communication Lead
Beauty Devices
Dubai, UAE
Drove marketing and communications strategy for beauty device brands in the Middle East market.
- 2019 — 2023
Senior Marketing Manager Europe
Hartmann
Germany
Led European marketing initiatives for a leading international medical devices and healthcare company.
- 2013 — 2019
Global Marketing & Communications
Essity
Sweden
Managed global marketing and communications programmes for a global hygiene and health company.
- 2009 — 2013
Regional Product Manager
Essity
Austria
Drove regional product strategy, portfolio management and go-to-market execution across markets.
- Earlier
Marketing & Brand Roles
Shark AG · Firmenich · PepsiCo
Europe
Built foundational experience in brand management, consumer marketing and commercial execution with multinational FMCG and consumer goods leaders.